Media Marketing

Instagram Post Samples

Working as a social media manager, it was my responsibility to come up with digital content that would connect with the intended audiences. This meant taking different images and using editing software such as GIMP to bring them together.

Furthermore, to build an effective online presence, it was important to relate to the followers by maintaining honest engagement and building a repertoire.

Key Responsibilities

Design eye-catching, informative creatives to be shared on social media
Engage with followers by replying to comments and messages and sharing tagged material
Inform followers of events and updates happening at the gym through posts
Monitor analytics to improve marketing strategies

Google Ad Samples

Ad Variant #1

Ad Variant #2

As a recruitment officer for the University of Guelph, I was responsible for advertising and informing potential Computing students of the school's offerings.

Not only did this include spreading the school's name, but also advertising what makes the school special including its rankings, course offerings, and infamous excellent quality of life.

Key Responsibilities

Write clear and informative ads
Research online marketing options including different platforms and formats
Manage budget to maximize ad efficiency
Monitor analytics to improve marketing strategies

Social Media Analytics Processing

I tracked the reach and engagement on all social media platofrms that the grotto had.

Focused on Ig and FB since they are the big boys. Using the Meta marketing cloud or wtever its called.

Closely tracked webstie analytics since that was my main job. I dove deeper into Wix's analytics dahsboard, seeing what pages get what views.

Of those, what did we want more light on? why were people not going there? not enough navigation? or where they going there but then the time spend on the page was low and therefore they ended up there by accident or they actually found what they were looking for pretty easily. _ can be figured out if they navigated somewhere else and stayed there for longer or if they left the site after or went somewhere completely different.

Monitored trends in what type of posts and stories got the most attention and engamanet. Directed us on what visuals attract the most people and how much info to have in photos vs tags. Maybe less info and then redirect them to the site.

Focused on making everything work together. FB and IG linked to Site.

Page updated

Google Sites

Report abuse